Marketing is the art of selling and the science of creating a brand. A strategic marketing process is a thrill ride involving Marketing Strategy, Brand Management, Customer Engagement Management, Integrated Marketing Communications, Consumer Behavior, and Retail Marketing, to give the most enriching and productive experience.

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  • Customer Relationship Management
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  • YOGITA BORSE.(2020).Novel Teaching Learning and Evaluation Activities for Imbibing the Concepts of Cyber Security as Perennial Thought-Process in the Learners' Digital Life”.Journal of Engineering Education Transformations (JEET), 33(3): 376-382.

  • YOGITA BORSE.(2021).Advantages of Blockchain in Digital Forensic Evidence Management.ICAST2021 SSRN, -(-): 7.

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